ABOUT THE BRAND
MISSION
To illuminate the world through beauty, colour, and form.
PHILOSOPHY
Illuminating design seeks ways to develop a community where sustainability and inclusion can live in harmony with sophistication.
VIBE
I hope you feel a sense of unpretentious sophistication when you meander into my world.
STORY
Growing up, I had an eye for the arts but was often told that art and design were hobbies over occupation. With age came wisdom and the realization that I could forge my own path. When you challenge the status quo good things start to happen.
PROCESS
I believe that design shouldn't take itself too seriously. The best ideas come from a cross pollination of shared experience, pop culture, the arts and humanity. I usually start every design by hybridizing a multitude of inspirations into a single stream of consciousness. I work in both analogue and digital spaces because they inform my creative thought.
QUALITY
Much consideration goes into selecting ingredients, materials, design, and testing of products. I always want to ensure that my customer is getting the best I can offer.
MINDFULL
Wherever possible I source materials locally and within Canada to minimize waste and transport emissions.